Robert Frosts Poem Fire and Ice Essay -- Robert Frost Fire Ice Poet P

Robert halts Poem Fire and Ice If you had a choice on how the world would end, what would you choose? Would your choice to be go painfully moreover fast? Perhaps you would rather it be so slow and painless you do not even realize it is happening? Thats what I believe Robert Frosts poem Fire and Ice is meant to express. Although the poem is short, it holds a very interesting question to think about. The question is which way would you rather the world fill out to an end. There are two choices.The first two lines in Fire and Ice express the choices, Some say the world will end in fire, / Some say in ice. I feel that he uses the term fire not to hold the direct meaning of a burning flame, but to represent the punishment something can inflict upon an object. It presents the image of the intense pain in which a burn can inflict, along with the extraordinary speed in which it happens. Fire causes a tremendous amount of destruction to virtually anything within seconds. It could also repr esent just a violent ending. Either way, it would be decorous to have things over with fast, but the intense pain might not make it worth it. For the world to end in ice, seems to present the image of a slower, numbing effect. I feel he uses ice to represent a slow, almost unnoticeable change that eventually causes the destruction of mankind. Fire, instantaneous combustion of an object. Frost uses fire to represent an ending with incredible speed and unimaginable pain. The quote, ...

Technology Brings People Together Essay -- Technology Society Essays

Technology Brings People Together It is difficult to escape the influence of technology on modern life. It lurks behind every door the classroom, home, office, and store. There ar many who are resistant to new technology, saying that technology causes harm to society. These claims are often made without the realization that technology also includes important and inwrought parts in their life such as authorship and the tools for writing. Writing was one of the first technologies invented. Technology has now become so entrenched in the majority of cultures around the world that it is hard to imagine a life or society without writing. For those that maintain a majority of technology beyond writing is harmful, imagine the difficulty in writing without the help of other technologies, which includes pencils, paper, computers, printing presses, and a number of other technological aids. In my project I essay to save without the assistance of normal technologies th at are often taken for granted. It proved a difficult undertaking. Before beginning to write I had to mention something to write on. As I searched my house and yard I realized that technology-free materials are difficult to find. I eventually found a birch log by the fireplace, which was once used by Native Americans for the purpose of writing. After tearing off the bark, and shaking off the dirt I had my paper. The hardest part was still not over I needed to find a replacement for the normal writing aid of a pencil or pen. I replaced ink with sexual love and traded a pen for a feather. My next step was the very slow process of streaking honey on the bark to form words. The honey was the same strain as the birch and blended in with the wood. To f... ...deas and knowledge. Also, it is essential to understand in order to succeed in school, find information, and qualify for most jobs. New technologies stop to be created. The wisest step is to embrace the new technologies since the y are unlikely to go away. Those who have the most knowledge of new technologies are able to accomplish more, and find more options available to them in life.Works CitedBaron, Dennis. From Pencils to Pixels The Stages of Literary Technologies. Writing Material. Ed. Evelyn Tribble. New York. 2003. 35- 52.Ong, Walter. Writing is a Technology that Restructures Thought. Writing Material. Ed. Evelyn Tribble. New York. 2003. 315-335.Tribble and Trubek. Writing Material. Ed. Evelyn Tribble. New York. 2003.Twain, Mark. The prototypical Writing-Machines. Writing Material. Ed. Evelyn Tribble. New York. 2003. 500-502.

Comparison Between Merchant of Venice and The Bible Essay -- William S

SHYLOCK What says that fool of Hagars offspring, ha?The Biblical Story coevals 16 1-161 Now Sarai Abrams wife bare him no children, and she had a maid an Egyptian, Hagar by name.2 And Sarai said unto Abram, Behold now, the Lord hath restrain me from child bearing. I pray thee go in unto my maid it may be that I shall receive a child by her. And Abram obeyed the voice of Sarai.3 Then Sarai Abrams wife took Hagar her maid the Egyptian, after Abram had dwelled ten years in the land of Canaan, and gave her to her husband Abram for his wife.4 And he went in unto Hagar, and she conceived. and when she saw that she had conceived, her razz was despised in her look.5 Then Sarai said to Abram, Thou doest me wrong. I have given my maid into thy bosom, and she seeth that she hath conceived, and I am despised in her eyes the Lord judge between me and thee.6 Then Abram said to Sarai, Behold, thy maid is in thine hand do with her as it pleaseth thee. Then Sarai dealt roughly with her wherefore s he fled from her.7 But the Angel of the Lord found her beside a fountain of water in the wilderness by the fountain in the way to Shur,8 And he said, Hagar Sarais maid, whence comest thou? and whither wilt thou go? And she said, I flee from my dame Sarai.9 Then the Angel of the Lord said to her, chip in to thy dame, and humble thyself under her hands.10 Again the Angel of the Lord said unto her, I will so greatly increase thy seed, that it shall not be numbered for multitude.11 Also the Angel of the Lord said unto her, See, thou art with child, and shalt bear a son, and shalt call his name Ishmael for the Lord hath heard thy tribulation.12 And he shall be a wild man his hand shall be against every man, and every m... ...tian those who are gentile Christians (the vast majority) and those who are Jewish Christians (in other words, social Jews who belong to the second category (above) of both Jews and Christians.David was descended from Abraham through Abrahams great-grandson Judah, whose father was Jacob, and whose grandfather was Isaac. Judah was the fourth son of Jacob, who had twelve sons corresponding to the twelve kin groups of Israel (actually, not quite, because Levi became a tribe without a land of its own (they were the assistants to the priests and lived in specific cities throughout the land), and Josephs sons, Ephraim and Manasseh were given a double portion of the inheritance (both of them had their own tribe, in a way)). - tool GaultneyWorks CitedIshmael. Smiths Bible Dictionary. April 5 2005. http//www.ccel.org/ccel/smith_w/bibledict.i.html?term=ishmael

Composed from Westminster Bridge Essay -- Literary Analysis

Composed from Westminster Bridge invokes a strong sense of nature into the reader. It is from this that we can see the yellowish pink of Wordsworths London. One can argue that it is the purpose of this sonnet to highlight the power of nature and how civilization fits in around it. Primarily this can be seen in the linguistic choices of the Sonnet, particularly the role of personification, the function of phonological features such as rhyme and rhythm and the position of secondary sources. Using this methodology we should be able to explore the awe inspired respect of nature and how the city of London meshes with nature. Wordsworth makes heavy use of personification within the Sonnet. These personifications animate the city beyond the literal comment we encounter into a more natural affair.This city now doth like a garment wear/ The Beauty of the morning silent, bare. To propose that the city is wearing a garment implied that it is being covered up or censored. We could take this as a sign that nature hides the sins of civilization in the morning time when the people are still asleep. Further more as nature is being worn by civilization we could infer that Wordsworth solely takes on this appreciation of the city due to the effects of nature. To prove this we can look at Wordsworths description of London in relation its surroundings. The description of Londons Ships, towers, domes, theatres and temples in the syndetic list is almost paralleled in the latter line of In his first Splendour valley, rock or hill which is the view of Suckersmith who states that the listed details of the city skyline, Ships, towers, domes, theatres, and temples find a careful parallel in the features of the natural landscape, valley, roc... ...aldenBlackwell Publishing 2006) p.534-535 All subsequent references are to this edition Harvey shaft of light Sucksmith, Ultimate Affirmation A Critical Analysis of Wordsworths Sonnet, Composed upon Westminster Bridge, and the Image of t he City in The Prelude, The year book of English studies 6 (1976) p. 115 Charles V. Hartung, Wordsworth on Westminster Bridge Paradox or Harmony?, College English 4 (1952) p.202 Harvey Peter Sucksmith, Ultimate Affirmation A Critical Analysis of Wordsworths Sonnet, Composed upon Westminster Bridge, and the Image of the City in The Prelude, The year book of English studies 6 (1976) p. 115 C. V. Wicker, On Wordsworths Westminster Bridge Sonnet, The News Bulletin of the Rocky Mountain innovative Language Association 9 (1955) pg.4 Carl Woodring, Nature and Art in the Nineteenth Century, PMLA 92 (1977)pg. 193

The Rise in Police Brutality Essay example -- Papers Abuse Cops Author

The Rise in Police BrutalityPolice brutality and corrupt blast issues have increasingly risen. The problems posed by the illegal exercise of constabulary power, which is an ongoing reality for individuals of a disfavored race, class, or sexual preference. There are unbiased people beaten or put in jail or prison. They can be helped, but the ones beyond help are dead. There are good cops and there are bad cops. Under the law, article 7 states?No one shall be subjected to torture or to cruel, inhumane degrading intervention or punishment? (Amnesty 42).The definition of legal philosophy brutality is the excessive use of deadly or physical force made by a police officer or officer of the law. By kicking, punching, using weapons, shooting, and killing innocent victims. If every cop followed the articles there would be no brutality. If the court systems barely help, if the police won?t do anything, and the media isn?t around. How can we prevent police brutality?With violence i n America steadily rising you might wear the fact that cops have to use physical force on criminals. But is excessive force needed for ?disarm criminals Is it necessary to shoot at an ?unarmed? man 41 times because he made a suspicious move? Is it fair to have a man with no previous curse record to wait over 15 years on death row, while the legal system does nothing? While another man has a wooden stick shoved so far up his intestines that they ruptured. Instead of sitting down watching all this happen around you and just being cheery it isn?t you. You can do something about it. Prevent police brutality corrupt cops and the killing of innocent lives. The heinous, cruel and inhumane acts the following cops have through with(p) are by no means justified,... ....org/majfact.htm. February 22, 2000.Handbook of Policing the Police. California Greenhaven Press, 1995.Leibovich, Lori. ?Rethinking Rodney King? March 13, 1998. online Available http//www.salon.com/news/1998/03/13 news.html. February 29, 2000.Refuse and Resist. Who is Mumia Abu-Jamal. online Available http//mojo.calyx.netrefuse/mumia/051697brochure.html. February 22, 2000.Robinson, Bryan. ?Diallo Officers Self-Defense parapraxis Hinges onLight and Autupsy Evidence. online Available -http//www.courttv.com/diallo/012800_background_ctv.htm. February 22, 2000.Rockwell, Robert. Police Brutality More than A Few Bad Apples online Available http//mojo.calyxnet/refuse/ndp/082497rockwell.html. February 26, 2000.Taylor, Stuart Jr. ?Guitly and Framed? online Available http//www.courttv.com/casefiles/mumia/guilty.html. October 25, 1999.

The Rise in Police Brutality Essay example -- Papers Abuse Cops Author

The Rise in Police BrutalityPolice brutality and grease ones palms cop issues go through increasingly risen. The problems posed by the illegal exercise of police power, which is an ongoing reality for individuals of a disfavored race, class, or sexual preference. in that respect ar innocent people beaten or put in jail or prison. They can be helped, but the ones beyond help are dead. There are good cops and there are bad cops. Under the law, article 7 states?No one shall be subjected to torture or to cruel, inhu valete degrade treatment or punishment? (Amnesty 42).The definition of police brutality is the excessive use of deadly or physical force made by a police officer or officer of the law. By kicking, punching, using weapons, shooting, and killing innocent victims. If every cop followed the articles there would be no brutality. If the court systems moreover help, if the police won?t do anything, and the media isn?t around. How can we prevent police brutality?With vi olence in America steadily rising you superpower support the fact that cops have to use physical force on criminals. But is excessive force needed for ?unarmed criminals Is it necessary to shoot at an ?unarmed? man 41 times because he made a suspicious move? Is it fair to have a man with no anterior crime record to wait over 15 years on death row, while the legal system does nothing? While another man has a wooden stick shoved so far up his intestines that they ruptured. Instead of sitting down watching all this happen around you and just beingness glad it isn?t you. You can do something about it. Prevent police brutality corrupt cops and the killing of innocent lives. The heinous, cruel and inhumane acts the following cops have done are by no means justified,... ....org/majfact.htm. February 22, 2000.Handbook of Policing the Police. California Greenhaven Press, 1995.Leibovich, Lori. ?Rethinking Rodney King? March 13, 1998. online Available http//www.salon.com/news/199 8/03/13news.html. February 29, 2000.Refuse and Resist. Who is Mumia Abu-Jamal. online Available http//mojo.calyx.netrefuse/mumia/051697brochure.html. February 22, 2000.Robinson, Bryan. ?Diallo Officers self-defence Case Hinges onLight and Autupsy Evidence. online Available -http//www.courttv.com/diallo/012800_background_ctv.htm. February 22, 2000.Rockwell, Robert. Police Brutality More than A Few Bad Apples online Available http//mojo.calyxnet/refuse/ndp/082497rockwell.html. February 26, 2000.Taylor, Stuart Jr. ?Guitly and Framed? online Available http//www.courttv.com/casefiles/mumia/guilty.html. October 25, 1999.

Coca: Strategic Planning and Coca-cola Company

OBJECTIVES OF THE STUDY strategical Management Issues of coca plant-Cola association Ein truth successful hold should have qualify and clear(p) objectives. A c atomic number 18ful statement of the objective helps in preparing a intimately-decorated report facilitating others to take pur rig on it.The particular pro order objectives of the study be to have association close to- To know ab disclose the strategic c atomic number 18 issues of multinational companies To know about the strategies of the multinational companies To characterize the challenges of multinational strategic caution To know about the internationalistist strategic management process To identify and characterize the levels the international management strategies To know about the Coca-Cola fraternitys strategies management process. SCOPE OF THE STUDY This study has foc utilise upon the Management Issues those are followed by the Coca-Cola union for capturing the global marketplace.Through our repor t we try to find out the global challenges of International Strategic Management to evaluate the sanctioned strategies, line the international strategic management process of Coca-Cola association. We hope this study testament help to whom, who want to know more distinctly about strategic management, its issues as well as the key factors which affect the process of Internationalization for a follow. Data and Methodology We examine importary data of which cogitate to the Strategic Management Issues at the global based Market. Data are collected on motley issues from annual report of Coca-Cola alliance (2005-2009).In our report we analysis the monthly, quarterly, half-yearly news Review of this company. found upon this data we like to analysis the Economic Review, Statistical Strategic condition of the Coca-Cola gild. Both the official and regional website helps us to find out more related to to the issues with the global market. Form those huge data we take the necessa ry and used them for the analysis. Our analysis data are intelligibly represented in our main part of the report through relevant chart, graph with right description. LIMITATIONS OF THE REPORTAs a student of faculty of Business Administration and Management, seventh semester, this is our first gear initiative for make a report on Strategic Management Issues of Multinational Companies (MNCs) A Case Study on Coca-Cola. We were authorizedly unable to collect enough information from due to their official restrictions. Many things were so confidential that we were not entitled to access there. Beside this we have posed the following hindrances in preparing this report Lack of knowledge and experience Short of time Lack of computer facilities Lack of sufficient privileges Lack of communication facilitiesStrategic management is the process of specifying an impudence sections objectives, underdeveloped policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of carriageial activity, usually performed by the companys Chief Executive Officer (CEO) and executive team. It provides boilersuit direction to the safe and sound enterprise. International strategic management is a comprehensive and ongoing management readying process aimed at formulating and implementing strategies that enable a firm to round efficaciously internationally.The process of developing a particular international dodge is often referred to as strategic planning. Strategic Management is the study of function and responsibilities of senior management. quin Essential Parts of Strategic Management Goal-setting Goal-setting enables a firm to articulate its vision identify what needs to be accomplished, define short-and long-term objectives, and relate them to what the organization needs to do. Analysis Analysis guides to collect and consider information so that a firm generalises the situation.Assess orthogonal surroundingss and natural situations to identify the strengths and weakness of the organization and the opportunities and threats face to r apiece the goals. Strategy Formulation To determine a organization, the firm reflects prioritize, develop options, and make finiss. Review the results of the analysis, identify the issues that a firm implementing partners need to address, and prioritize them in terms of their urgency and magnitude. Use these results to design alternative strategies and plans that address the key strategic issues.Strategy Implementation To implement the strategy, assemble the necessary resources and apply them. Put the chosen plans into practice, marshal the resources and commitments necessary for moving ahead, tap actual capacity and/or build new capacity, and seek to achieve results. Strategy Monitoring Monitoring allows checking the surface toward achieving the firms goals and assessing whether any changes in the environment necessitate alternatives to the firms strategy. Modify plans and actions to adjust to the impact of changing in the operating environment.SIGNIFICANCE OF strategical MANAGEMENT Strategic management integrates the knowledge and experience gained in various working(a) areas. It helps to understand and make sense of complex interaction in various areas of management. It helps in correspondence how policies are formulated and in creating appreciation of complexities of environment that the senior management faces in policy formulation. Managers need to begin by gaining an understanding of the line of reasoning environment and to in control. They should know to manage and understand information technology, which is changing the face of agate line.As public and common investors own and more companies managers need to germinate skills to maximize componentholder repute. To have/take a strategic perspective, managers should foresee the future and track changes in customer expectation. Intuitive, logic reasoni ng is required for proper decision- making. Signifi bay windowce of Strategic As corporate are becoming more integrated with the public life, corporate governance is becoming all classical(p) which Management manager may have to practice. To the shape the Its helps to increase Future of cable the convergenceivity Effective strategic sentiment To Makes discipline Mangers and employer areTo make control innovative and Its decentralized the Page 7 Management To makes forward s Issues in Strategic Management Decision do While making a decision the company major power have antithetical people at contrasting periods of time. Decision requires judgments personal related factors are important in decision-making. Hence decision ma y differs as person change. Decisions are not taken individually, scarcely often there is a task in decisions which could be item-by-item Vs Group decision making. There impart be a difference amid the individual and chemical group decision-making. On what Criteria a company should make its decision, for valuation of the efficiency & effectiveness of the decision making process, a company has to set its objectives which serves as main bench mark. 3 Major Criteria in decision Making are a. The concept of Maximization. b. The concept of satisfying. c. The concept of instrumentalism. Based on the concept chosen the strategic decisions will differ. Generally decision-making process is logical and there will be rationality in decision-making. When it dresss to Strategic decision making point of view there would be proper evaluation & then exercising a resource from various available alternative resources, which bears to attain the objectives in a best possible way. Creativity in decision-making is required when there is a complete situation & the Decision taken must(prenominal) be true & different. There could be variability in decision-making based on the situation & Circumstances. International strategic management res ults in the festering of various international strategies, which are comprehensive frameworks for achieving a firms fundamentals goals.Conceptually, there are many similarities between developing a strategy for competing in a single country and developing one for competing in multiple counties. In some(prenominal)(prenominal) grammatical cases, the firms strategic planners must answer the corresponding fundamental questions What products and/or advantages does the firm intend to sell? Where and how will to make those products or services? Where and how will it sell them? Where and how will it acquire the necessary resources? How does it expect to outperform its opponents? But developing an international strategy is far more complex than developing a domestic one.Because managers developing a strategy for a domestic firm must deal with one connection national regimen, one currency, one accounting system system, one political and legal system and usually a single langua ge and a comparatively homogeneous culture. But managers responsible for developing a strategy for an international firm must understand and deal with multiple governments, multiple currencies, multiple political and legal system, and variety of language and cultures. Various mathematical functions of Strategic Management Senior management plays an important role in Strategic Management. character reference of Board of Directors Board of Directors is the supreme Authority in a company. They are the owners/ shareholders/ lenders. They are the ones who direct and responsible for the governance of the company. The Company act and other laws blind them and their actions & they sometimes do get involved in operational issues. Professionals on the B. O. D help to get new ideas, perspectives and provide guidance. They are the arrive together between the company and the environment. Role of C. E. O Chief Executive Officer is the most important Strategist and responsible for all aspects f rom formulations/Implementation to review of Strategic Management.He is the leader, motivator & Builder who forms a link between company and the board of directors and responsible for managing the external environment and its relationship. Role of Entrepreneur They are independent in thought and action and they set / start up a new business. A Company can promote the entrepreneurial biography and this can be internal attitude of an organization. They provide a sense of direction and are active in implementation. Role of Senior Management They are answerable to B. O. Directors and The C. E.O as they would look after Strategic Management a responsible of certain areas / parts of terms. Role of SBU Level Executives They Co-ordinate with other SBUs & with Senior Management. They are more focused on their product / burners line. They are more on the implementation role. Role of collective Planning Staff It provides administrative support tools and techniques and is a Co-ordinate funct ion. Role of Consultant Often Consultants may be hired for a specified new business or Expertise even to get an unbiased opinion on the business & the Strategy.Role of Middle Level Managers They form an important link in strategizing & Implementation. They are not actively involved in formulation of Strategies and they are developed to be the future management. COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading(p) manufacturer, distributor and marketer of Non-alcoholic deglutition concentrates and syrups, in the world. The company owns or authorises more than 400 brands, including diet and timid crapulences, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries.Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta, Georgia and employs 71,000 people as of September 2006. The company recorded revenues of $24,088 jillion during the fiscal year ended December 2006, an increase of 4. 3% over 2005. The increase in revenue was primarily due to increase in gross gross sales of Unit cases of companys products from approximately 20. 6 billion unit cases of the companys Products in 2005 to approximately 21. 4 billion unit cases in 2006, the increase in the Price and Product/geographic mix also boosted the revenue larnth.The company-wide gallon Page 12 13. Strategic Management Issues of Coca-Cola Company sales and unit case volume both grew 4% in 2006 when compared to 2005. The operating profit of the company was $6,308 million during fiscal year 2006, an increase of 3. 7% over 2005. The net profit was $5,080 million in fiscal year 2006, an increase of 4. 3% over 2005. HISTORY OF COCA-COLA Coca-Cola was first introduced by tin can Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard.He first distributed the product by carrying it in a jug down the street to Jacobs Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by misfortune or otherwise, producing a drink that was proclaimed delicious and spanking, a theme that continues to echo today wherever Coca-Cola is enjoyed. Dr. Pembertons partner and book-keeper, Frank M. Robinson, suggested the yell and penned Coca-Cola in the unique flowing script that is famous worldwide even today. He suggested that the devil Cs would look well in advertising. The first report ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try the new and popular soda fountain drink. Hand-painted oil cloth signs reading Coca-Cola appeared on chime in awnings, with the suggestions Drink added to inform passersby that the new beverage was for soda fountain refreshment. By the year 1886, sales of Coca-Cola averaged nine drinks per day. The first year, Dr. Pemberton sold 25 g allons of syrup, shipped in sharp red wooden kegs. Red has been a distinctive color associated with the soft drink ever since. For his efforts, Dr. Pemberton grossed $50 and spent $73. 6 on advertising. Dr. Pemberton never recognise the likely of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining matter to in Coca-Cola to Asa G. Candler, an entrepreneur from Atlanta. By the year 1891, Mr. Candler proceeded to buy additional rights and acquire complete ownership and control of the Coca-Cola business. Within four years, his merchandising flair had helped spread consumption of Coca-Cola to every state and territory after which he liquidated his pharmaceutical business and focused his full attention on the soft drink.With his brother, John S. Candler, John Pembertons former partner Frank Robinson and devil other associates, Mr. Candler formed a Georgia corporation named the Coca-Cola Comp any. The championshipmark Coca-Cola, used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893. The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was clear in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year.In 1895, three years after The Coca-Cola Companys incorporation, Mr. Candler announced in his annual report to share owners that Coca- Cola is now inebriate in every state and territory in the United States. As demand for Coca-Cola increased, the Company quickly outgrew its facilities. A new building erected in 1898 was the first headquarters building devoted exclusively to the action of syrup and the management of the business. Strategic Management Issues of Coca-Cola Company the year 1919, the Coca-Cola Company was sold to a group of investors for $25 million.Robert W. Woodruff became the President of the Company in the year 1923 and his more than sixty years of leadership took the business to unsurpassed heights of commercial success, making Coca-Cola one of the most recognized and valued brands around the world. HISTORY OF BOTTLING Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.Year 1894 A modest start for a bold idea In 1894 the Coca-Cola Company is in a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the stores owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, victimization a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. In 21st century the C oca-Cola bottling system grew up with roots deeply planted in local communities.This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong deceaseically based relationships between Coca-Cola bottlers, customers and communities are the innovation on which the entire business grows. Page 15 16. Strategic Management Issues of Coca-Cola Company 1920s and 30s 1950s box 1916 International innovations expansion Birth of the contour bottle VISION OF COCA-COLA COMPANY Our mission declares our purpose as a company.It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto. To refresh the world in body, mind and spirit To inspire moments of optimism through our brands and our actions To create value and make a difference everywhere we engage. Page 16 MISSION OF COCA-COLA COMPANY To create consumer products, services and communications, customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superior value to Consumers as a superior beverage experience Consumers as an opportunity to grow profits through the use of finished drinks Bottlers as an opportunity to grow profits in volumes Bottlers as a trademark enhancement and positive economic value added Suppliers as an opportunity to make reasonable profits when creating real value-added in an environment of system-wide team work, flexible business system and continuous improvement Indian society in the form of a contribution to economic and social development. Refresh the WorldIn body, mind, and spirit Inspire Moments of Optimism Through our brands and our actions Create Value and Make a Difference Everywhere we engage. VISION FOR sustainable GROWTH Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainabl e growth. throng Being a great place to work where people are inspired to be the best they can be. Portfolio Bringing to the world a portfolio of quality beverage brands that foreknow and satisfy peoples desires and needs.Partners Nurturing a winning ne twainrk of customers and suppliers, together we create mutual, enduring value. Planet Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit Maximizing long-term return to shareowners while being mindful of our overall responsibilities. QUALITY POLICY Coca-Cola Company follows different quality standard for different countries across the globe. Coca-Cola Company has a long-standing commitment to protecting the consumers whose trust and confidence in its products is the bedrock of its success.In order to ensure that consumers hinderance informed about the global quality of all Coca-Cola products sold in World, Coca-Cola products carry a quality assurance seal on them. The O ne theatrical role Worldwide assurance seal appears on the entire range of Coca-Cola Companys beverages. CURRENT ORGANIZATIONAL ORGANOGRAM BRANDS OF COCA-COLA Coca-Cola Zero has been one of the most successful product launch hes in Coca-Colas history. In 2007, Coca Colas sold nearly 450 million cases globally. Put into perspective, thats roughly the same size as Coca Colas total business in the Philippines, one of our top 15 markets.As of September 2008, Coca-Cola Zero is available in more than nose candy countries. Energy Drinks For those with a high-intensity approach to life, Coca Colas brands of Energy Drinks contain ingredients such as ginseng extract, guarana extract, and caffeine and B vitamins. Juices/Juice Drinks We bring innovation to the goodness of juice in Coca Colas more than 20 juice and juice drink brands, offering both adults and children nutritious, refreshing and flavorful beverages Soft Drinks Coca Colas dozens of soft drink brands provide flavor and refreshmen t in a variety of choices.From the original Coca-Cola to most recent introductions, soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry. Sports Drinks Carbohydrates, fluids, and electrolytes team together in Coca Colas Sports Drinks, providing quick hydration and terrific taste for fitness-seekers at any level Tea and Coffee Bottled and canned teas and coffees provide consumers favorite drinks in convenient take- anywhere packaging, satisfying both traditional tea drinkers and todays growing coffee culture.Water Smooth and essential, our Waters and Water Beverages offer hydration in its purest form. Other Drinks So much more than soft drinks, Coca Colas brands also hold milk products, soup, and more so you can choose a Coca Cola Company product anytime, anywhere for nutrition, refreshment or other needs. CONSUMER CHOICE AT A GLANCE Limca Common Fanta Basically Preferred by Maaza also Ladies and drink. Kids Sprite not clearly Kinley Soda M ostly those who defines consume liquor Factors affecting the strategic management issues of domestic and international operations of Coca-Cola Company.Language English used as a consequence language Use the local language in many situations required Cultures Relatively homogeneous Quite diverse, both between countries and within countries Politics parlous Often volatile and of decisive importance Economy Underdeveloped Wide variations among countries and among regions within countries Governmental interferences Reasonably Predictable Often extensive and subject to quick change Labor Skilled labors are not available Skilled labors are often scarce, requiring trainings or redesigned of production methods Financing Moderately developed financial markets Often poorly developed financial markets capital flows subject to governmental control Market Research Data collect is not very unclouded Sometimes data voiceless and expensive to collect Advertising Media are available with some restrictions Media limited many restrictions low literacy rates rule out of prints media in some countries Money Must change from one currency to another(prenominal) Transportations It is not developed Often Adequate Control Always a problem A worse problem Labor Relations Collective negotiate, layoff of workers Layoff of workers often not possible, may have mandatory participation in management workers may seek political change rather than collective bargaining Factors affecting the strategic management issuesThere are some factors which affect strategic of Coca-Cola Company in case of international operation. Language is one of the main considerations when it does business domestically, they generally domestic language. But when it does business outside the country it follows Polycentric policy that is it used different language in different countries. Side by side culture is comparatively homogeneous in domestic operation and quite diverse, both between countries and within cou ntries. Political stability and policy also be considered by the Coca-Cola Company. Control function is done by centrally in case of domestically but when it goes beyond outside, it must work a tightrope between over centralizing and losing control to much decentralizing.Labor is another consideration because their skills and collective bargaining that is labor relation differ from country to country. Advertising in domestic country is very easy because domestic cultures are known to them. But in case of international operation it faces many problems for advertising such as shortage of media, huge advertising cost and so forth. However economy is relatively uniform in domestics country but outsides, it faces wide variation among countries and among region within country. In case of Coco-Cola Company the market interrogation data is easy to collect but when it goes to foreign sometimes face difficult and expensive to collect data.At last we see that government interference in case o f domestically, it is minimal and reasonably predictable but in international operation it is often expensive and subject to rapid change. Strategic Alternatives of Multinational Companies Multinationals corporations typically adopt one of four strategic alternatives in their attempt to balance the three goals of global efficiencies, multinational flexibility, and worldwide learning. There four strategies are as follows Home Replication Strategy In this strategy, a firm utilizes the core competency or firm- specific advantage it developed at home as its main competitive weapon in the foreign markets that it enters. That is, it takes what it does exceptionally well in its home market and attempts to duplicate it in foreign markets.Multi-domestic Strategy It is the second alternative available to international firm. A multi-domestic corporation views itself as a collection of relatively independent operating subsidiaries, each of which focuses on a specific domestic market. Global Str ategy It is the third alternative available for international firms. A global corporations views the world as a single marketplace and has as its primary goal the creation of standardized goods and services that will address the needs of customers worldwide. Transnational Strategy The transnational corporation attempts to combine the benefits of global collection plate efficiencies with the benefits of local responsiveness.Strategies for Coca Cola Company These four strategy are shown in the following figure Home Multi-domestic Replication Strategy Strategy v Transnational Global Strategy Strategy From these four strategies Coca-Cola Company follow the Multi-domestic strategies. They produce their products independently in different countries. All countries product are not same. They produce their products by following different strategy for different countries, based on the internal and external environment of the country. Coca-Cola Company developed their strategy by considering the nature of the people of different countys people, culture, status and so many other related factors.Behind the reasons of following of this strategy may be that, different countries economies of cuticle for production, distribution, and marketing are low, side by side cost of coordination between the parent corporation and its various foreign subsidiaries is high. Because each subsidiary in a multi-domestic corporation must be responsive to the local market, the parent company usually delegates considerable power and authority to managers of its subsidiaries in various host countries. Levels of Strategies followed by Coca-Cola Company There are three levels of strategies followed by Coca-Cola Company. This may be stated as the following Figure Levels of Strategies Corporate Level Strategy Corporate level strategy attempts to define the domain of business the firm intends to operate.Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. A firm might adopt any of three forms of corporate strategy A single business strategy Related diversification strategy and Unrelated diversification strategy. Coca-Cola Company follows related diversification strategy that is calls for the firm to operate in several different but fundamentally related businesses. to each one of its operations linked to the others Coca-Cola characters, the Coca-Cola logo, and a theme of wholesomeness and a reputation for providing high quality family products.Coca-Cola Company follows this strategy because it has several advantages. At first, the firm depends less on a single products so it is less vulnerable to competitive or economic threats. Secondly, related diversification may produce economies of scale for a firm. Thirdly, related diversification may allow a firm to use technology or expertise developed in one market to enter a second market more cheaply and easily. Corporate level strategies of Coca-Cola Company is following Business Unit Level Strategy A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm.Corporate strategy deals with the overall whereas business strategy focuses on specific business, subsidiaries or operating units within the firm. Business seeks to answer the question how should we compete in each market we have chosen to enter? The firms develop unique business strategy for each of its strategic business units, or it may pursue the same business strategy for all of them. The three basic business strategy are differentiation, overall cost leadership and focus. Coca-Cola Company uses the differentiation strategy effectively. functional Level Strategy The functional strategies attempts to answer to question How we manage the function? The functional level of the organization is the level of the op erating divisions and departments. The strategic issues at the functional level are related to business processes and the value chain. Functional level strategies in marketing, finance, operations, human resources, and RD involve the development and coordination of resources through which business unit level strategies can be executed efficiently and effectively. Functional units of an organization are involved in higher level strategies by providing stimulation into the business unit level and corporate level strategy, such as providing information on resources and capabilities on which the higher level strategies can be based.Once the higher-level strategy is developed, the functional units translate it into discrete action-plans that each department or division must accomplish for the strategy to succeed. E-COMMERCE OF COCA-COLA COMPANY Good points of Coca-Cola Company Brand advance Attractive products selection Look and feel 8 Provision of multimedia product, record pages Personal attention Community relationships Weak points of Coca-Cola Company Performance and service that is not easy navigation, shopping and purchasing, and prompt shipping and delivery. Discount pricing is not being offered. Developing International Strategies Developing international strategies is not a one-dimensional process.. Simply put, put strategy formulations deciding what to do and strategy implementation is actually doing it.Firms generally carry out international strategic management in two broad strategies- Strategy Formulation In strategies formulation, a firm establishes its goals and strategic plan that will lead to the achievement of their mission goals. In international strategy formulation, managers develop, refine, and agree on which markets of enter (or exit) and how best to compete in each. Strategy Implementation A firm develops the tactics for achieving the formulated international strategies is known as strategy implementation. Strategy implementation i s usually achieved via the organizations design, the work of its employees, and its control systems and processes. Every Multinational Companies are developing their international strategies so that they can survive in the complex business situation.Now the modern market is fully globalized and as a result its really difficult for every multinational organization in the right track. In such aspect the importance of strategy formulation and strategy implementation played an important role. Side by side there is some important process which helps in international strategy formulation. Developing International Strategies in Aspects of Coca-Cola Company TCCQS is the Coca-Cola systems branded quality management system. It helps coordinate and guide our activities to ensure quality in everything they do. For entering in to a new market and be survive in the market it always ready to cope with change. Different government policy, economic condition, political situation, barrier and ban are associated with different market.Coca-Cola Companys basic strategies are to develop a mission statement for entering a new market depending on a fully bring up market survey. Identifying external and internal environment strength, weakness, opportunity, and threats is the next management strategies. Depending on the scope and opportunity the company will go forward as well as try to resolve the weakness and threats. aft(prenominal) entering into a new market Coca-Cola Company try to achieve strategic goals and guide its free-and-easy activities with proper observation. Lastly this company establishes a control framework for controlling the managerial and organizational systems and process as well. This company believes that, for taking a position in a new country is fully depends on the good formulation strategies and keeping it.To do business outside the local market is depending on the quality control of the product and quality ensures the customer perception and the choice fo r consuming this products. Through this model, we see that the company is first take the response of customers and consumers through market survey. Then the management accumulates the best quality resources for making their products. This process includes- Skilled employee involvement for production and quality control High quality materials for production Up to date technology for quality control Effective methods and newly developed strategies They will follow some sequential steps in developing the international strategy formulation.Those steps help the Coca- Cola Company to enter and establish their business in multinational base. They are following multi-domestic strategies for their produced product as well as their marketing system. The analysis of different levels of strategic formulating of Coca-Cola Company is given below. Developing the Mission Statement Coca-Cola Company begins the international strategic planning process by creating a mission statement, which clarif ies the organizations purpose, value, and directions. The mission statement is often used as a way of communicating with internal and external constituents and stakeholders about the firms strategic direction. Mission statement of Coca-Cola CompanyThis company focused on driving growth in of their business in selected profitable and emerging categories. To develop, implement and continuously improve the integrated management systems in a culture of continuous improvement which Directs the continual up-gradation for efficient and environment friendly manufacturing technology. Monitor and improve the efficiency and effectiveness of all business processes. Promotes professional and flexible work environment, teamwork and innovation through employee participation and process ownership. Drives customer orientation at all levels within the organization. Monitor and economize the Cost of Quality.Comments on mission Statements (In terms of how they support the strategies) The vision st atement of this company supports the existing strategies that are (generic strategy) that Coca Cola needs to pursue is that of differentiation. In their current vision and mission statements, the company says it aims to be a low cost leader, all the same through their analysis of the strategic direction, the company needs to adopt a generic strategy of differentiation. This will allow Coca cola to do two things 1. Increase unit sales 2. Gain buyer loyalty However, at the expense of sounding simplistic, it is necessary that the company communicate its differentiation to its customers, otherwise these two advantages will not avail themselves.Initially Coca cola will need to adopt a focused differentiation approach, which means that they should selectively choose which markets will profit them the most and then target only those markets until such provisions are in place from where the company is able to expand its target base. After which they should opt for a broad differentiation g eneric strategy. COCA-COLA COMPANY, THE SWOT ANALYSIS SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Inter brand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2008.The Business Week-Interbred valued Coca- Cola at $67,000 million in 2008. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million The Companys strong brand value facilitates customer recall and allows Coca-Cola to Page 37 38. Strategic Management Issues of Coca-Cola Company penetrate markets. However, the company is threatened by intense competition which could have an adverse impact on the companys market share. Analyzing the primary competitor and identifying their Strengths, Weaknesses, Opportunit ies, and Threats (SWOT Analysis) help determine target markets, marketing plan, and customer service, sales forecasting and sales planning.Examining the following will assist in the competitive analysis Identify the level of rivalry among competing sellers in the industry Review strategies of companies to encourage customers to switch from a competitor Analyze ease of first appearance for new competitors Determine bargaining power for suppliers of key materials and components Determine bargaining power for buyers of the product SWOT Analysis represents the analysis of the following four things STRENGTHS scattering network The Company has a strong and reliable distribution network. The network is formed on the basis of the time of consumption and the amount of sales yielded by a particular customer in one transaction. It has a distribution network consisting of a number of efficient salesmen, 700,000 retail outlets and 8000 distributors.The distribution fleet includes different mod es of distribution, from 10-tonne trucks to open-bay three wheelers that can navigate through narrow alleyways of Indian cities and trademarked tricycles and pushcarts. Strong Brands The products produced and marketed by the Company have a strong brand image. People all around the world recognize the brands marketed by the Company. Strong brand names like Coca-Cola, Fanta, Limca, and Maaza add up to the brand name of the Coca-Cola Company as a whole. The red and white Coca-Cola is one of the very few things that are recognized by people all over the world. Coca-Cola has been named the worlds top brand for a fourth consecutive year in a survey by consultancy Inter brand. It was estimated that the Coca-Cola brand was worth $70. 45billion.Low Cost of Operations The production, marketing and distribution systems are very efficient due to forward planning and maintenance of consistency of operations which minimizes wastage of both time and resources leads to lowering of costs. WEAKNESSES Low Export Levels The brands produced by the company are brands produced worldwide thereby making the export levels very low. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including Coca-Cola. weakened Scale celestial sphere Reservations Limit Ability To Invest And Achieve Economies Of Scale The Companys operations are carried out on a weakened scale and due to Government restrictions and red-tapism, the Company finds it very difficult to invest in technological advancements and achieve economies of scale. OPPORTUNITIESLarge Domestic Markets The domestic market for the products of the Company is very high as compared to any other soft drink. Coca-Cola India claims a 58 per cent share of the soft drinks market this includes a 42 per cent share of the cola market. Other products account for 16 per cent market share, chiefly led by Limca. The company appointed 50,000 new outlets in the first two months of this year, as part of its plans to cover one lakh outlets for the coming summer season and this also covered 3,500 new villages. In Bangalore, Coca- Cola amounts for 74% of the beverage market. Export Potential The Company can come up with new products which are not manufactured abroad, like Maaza etc and export them to foreign nations.It can come up with strategies to eliminate apprehension from the minds of the people towards the Coke products produced in India so that there will be a considerable amount of exports and it is yet another opportunity to broaden future prospects and cater to the global markets rather than just domestic market. Higher Income among People Development of India as a whole has lead to an increase in the per capita income thereby causing an increase in disposable income. Unlike olden times, people now have the power of buying goods of their choice without having to worry much about the flow of their income. The beverage industry can take advantage of such a situatio n and enhance their sales. THREATSImports For example As India is developing at a fast pace, the per capita income has increased over the years and a majority of the people is educated, the export levels have gone high. People understand trade to a large extent and the demand for foreign goods has increased over the years. If consumers shift onto imported beverages rather than have beverages manufactured within the country, it could pose a threat to the Indian beverage industry as a whole in turn affecting the sales of the Company. Tax and Regulatory Sector The tax system in India is accompanied by a variety of regulations at each stage on the consequence from production to consumption.When a license is issued, the production capacity is mentioned on the license and every time the production capacity needs to be increased, the license poses a problem. Renewing or update a license every now and then is difficult. Therefore, this can limit the growth of the Company and pose problems. Slowdown In Rural Demand The cracker-barrel market may be alluring but it is not without its problems Low per capita disposable incomes that is half the urban disposable income large number of daily pursue earners, acute dependence on the vagaries of the monsoon seasonal consumption linked to harvests and festivals and special occasions poor roads power problems and inaccessibility to conventional advertising media.All these problems might lead to a slowdown in the demand for the companys products. COCA-COLA COMPANY, THE PEST ANALYSIS A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors Political Economic Social Technological The acronym PEST (or sometimes rearranged as STEP) is used to describe a framework for the analysis of these macro environmental factors. A PEST analysis fits into an overall environmental scan, which consists of significant political, economic, social and technological analysis for a firm to reach their desirable position or to attain the goals and objectives.For operating a business worldwide it is too much important, because its analysis represent the overall environmental scanning as shown in the following diagram Environmental Scan / External Analysis Internal Analysis / Macro environment Microenvironment P. E. S. T. Coca-Cola Companys perform/ operate their business unit in different country based on the developing of the PEST analysis. The PEST analysis of Coca-Cola Company is as following Political Factors It is one of the significant parts of a company where, in which country they operate their business unit. Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include tax policy employment laws environmental regulations trade restrictions and tariffs political stability Economic Factors Another most imperative element for PEST analysis is economic fac tors. Economic factor affects the purchasing power of potential customers and the firms cost of capital. The following are examples of factors in the macro-economy economic growth interest rates exchange rates inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include health consciousness universe of discourse growth rate age distribution career attitudes emphasis on safetyTechnological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and make for outsourcing decisions. Some technological factors include RD activity automation technology incentives rate of technological change Develop Strategic and tactical goals and plans of Coca-Cola Company After completion of SWOT and PEST analysis as context, international strategic planning is largely framed by th e setting of strategic goals. Based on different market situation as well as customers response this company will set up their tactical goals for being a strong position in the global market place.Strategic goals are the major objectives that the Company wants to accomplish through pursuing a particular course of action. The basic objective of set up this strategic and tactical plan and goals is to exploit the firms strengths and environmental opportunities, neutralize external threats and overcome the firms weakness. Depending on those vital factors this Coca- Cola Company is develop a Control Framework for their overall controlling of management. Through this framework managerial and organizational systems are observed, monitor, and processed. Findings By preparing this report about the strategic management issues of multinational companies (MNCS), the case study on the Coca-Cola Company, we get some important things.These findings are as follows Coca-Cola Enterprises is the worl ds largest marketer, maker and distributor of Coca-Cola products. Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard. It operates in 46 U. S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Coca-Cola is the nonalcoholic bottled beverages. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries Strategic management integrates the knowledge and experience gained in various functional areas. 3 Major Criteria in decision Making arethe concept of Maximization, the concept of satisfying, the concept of instrumentalism. The vision of Coca-Cola Company is to refresh the world in body, min d and spirit Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Coca-Cola Zero has been one of the most successful product launch hes in Coca-Colas history It has soft drinks, energy drinks, juice drinks, sports drinks, tea and coffee, water and other drinks. Coca-Cola Company follows the multi-domestic strategy for operating their business. After entering into a new market Coca-Cola Company try to achieve strategic goals and guide its daily activities with proper observation. Good points of Coca-Cola Company are brand promotion, alternative products selections, Provision of multimedia product, catalogue pages and so on. CONCLUSION Being in such a tense competition (just like the brand Coca- Cola), Coca-Cola should not take the direct and tough snipe upon it. There is no good to either side. The best way is to keep a peaceful relationship with it and always compare with others we should find their disadvantages a nd show our advantages on this aspect. Then by and by, the people would think ours is betted Of course the most important rule is to improve ourselves to meet the consumers.An organizations strategic thinking is governed by the situation prevalent in its external environment. The external environment comprises of the strategic moves adopted by the organizations competitors. The organization has to carefully study these moves and whence devise strategies to gain competitive advantage. For the same, the organization needs to conduct an industry and competitive analysis. The paper discusses the steps and processes involved in the same. In formulating business strategy, managers must consider the strategies of the firms competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor

The Motivational Factor

Motivation is a process in which the individuals attention and interests are aroused and directed towards definite goals. Ones attention and interest can be evoked to the extent that the persons needs, May it be basic or acquired are the ones involved (Bustos, 1996).Learning is a process inferred from relatively stable changes in behavior that result by practice or interaction with and adaptation to the environment (Goodwin and Klausmeier, 1975 1978). It is the modification of organisms behavior as a result of maturation and environmental experiences (Garrison and Magoon, 1975).It has been utter that the most effective learning takes place when there is a maximum mental activity on the part of the learner. This mental activity can be best achieved through strong motivation thus motivation is basic to learning.A motivational factor varies according to age, needs, attitudes, intelligence, training and experience. An individual may act to a particular proposition stimulus due to some changes in his/her environment or something unusual is noticed. These factors that catch the attention of the learner can be apply by the teacher in order to motivate learning.Since motivational factors varies, the teacher should take into consideration then the nature of the child, past experiences, the environment, the needs and wants, as intimately as the individual differences. For instance if you are teaching 3rd graders the teacher should look into their developmental tasks so he/she (the teacher) would be able to associate his/her activities to the adequate to(p) matter which the students attention are evoked.An intrinsic motivation are internal desires to perform a particular task, people do certain activities because it gives them pleasure, develops a particular skill, or its morally the right thing to do. However extrinsic motivations are external factors that are not related to the task they are performing.The to a greater extent attached the person to the task he/she is performing the eager he/she does the work for the sense of fulfillment while people who are awarded with external things in order to perform a particular task (Deci and Ryan, 1985) would not be able to appreciate the job he/she performed but more likely to be bribed and would not feel fulfilled with his performance but rather with the thing he/she got because of it.Teachers especially teaching children who are still in their formation years should be very careful as to how they deal with their students. Intrinsic motivation should likely be done in order for them to enkindle as responsible human beings who will do good things without bribing them of anything just to provoke them in doing a particular stuff. On the other hand, parents as thoroughly must do the same thing at home since discipline starts at home. Activities at school must possess more on the affective domain of the learner and the rest follows.Motivation at this early stage on the development of the child lies m ore on his/her environment. The very concern of the teacher now is the knowledge and application of motivation and its sustainability. A lesson plan without a motivation is considered as incomplete. A teacher carries out the potentialities of the students with the motivation he/she has in store and so therefore he/she should be very well oriented with the factor that affects motivation to motivate his/her learners effectively.ReferencesBustos, Alicia S.Ed.D and Espiritu, Socoro PhD. (1996). Anthrpological, and Sociological Foundations of Education. Quezon City, Philippines. KATHA Publishing Inc.Deci and Ryan.1985.Intrinsic Motivation. ChangingMinds.Org. http//changingminds.org/explanations/theories/intrinsic_motivation.htm

Diversity Among Society Essay

The United States is made up of millions of nation that abide by from different backgrounds, religions and cultures. These differences are what make America the type of get in it is today, because without these differences we would be just like every other country in the world. One of the biggest resources that we would ease up to champion find information on Diversity would be the cyberspace and this is mainly because we disregard find out almost anything that we would need on a certain laundry or culture.An article from US Life-U. S discussion section of State had a quote from former U. S.Secretary of State Colin Powell that states, America is a nation of nations, made up of people from every land, of every race and practicing every faith. Our diversity is not a source of weakness it is a source of strength, it is a source of our success. That quote alone can explain the reliable meaning behind the diversity in America and why we are the way we are. Through any the info rmation that I acquired during this course, I have come to a better understanding of my racial and ethnical background.I have learned that according to the American Community Survey conducted by the U.S. Census dresser there are roughly over 36 million Americans that claimed there American heritage and that great political figures such as John F. Kennedy had an Irish background. I have also learned that it was never easy for Irish settlers years ago, because in the late 1800s through the early 1900s Irish immigrants were considered poor trash and were treated as such. It took many years for the Irish to establish a good name in America and over judgment of conviction people would stop hiding their Irish heritage and proudly display out in the open the love of their background.It is very hard to tell what the U. S. ordain look like in the year 2050, because we are constantly changing and we provide continue to do this throughout our time. One thing that I can imagine is that we will have more humans then we know what to do with, because modern medicine is figuring out new ways to help people live longer and stay healthier. As for the demographics in the U. S. go, I would have to say that all raciest will be about equal in population and the white race will no longer be the dominant race.There will be more diversity in olitics and in the media, because as of right now we have a black chairperson and that is just the beginning of what the future will be like. Its hard to say if there will ever be any big race wars in America, because in todays modern world everything seems ok, merely no one is ever really original what lies beneath the surface of individual groups. There could be a great race war that might glide by in the future, or everybody will finally start to accept each other and we could live a beautiful existence. The challenge that the United States faces with diversity is that everyone is various(a) and the deficiency to be proud and stage there true diversity.The main problem with that is that some other cultures dont agree with them and they might want them to change their ways, or leave. This has always been a big challenge for the United States, because as time goes on we should be cheerful with diversity and accepting it on with ours, but there always will be certain people out there that will never change and they will make sure that they are heard within any means necessary. On the other side there are many great benefits that Untied States could benefit from with organism such a diverse place.The occurrence that there are so many different views and opinions in America of the world around them, they could never very run out of ideas. So many cultures offer such good things to America and they will continue to keeping adding on to that list. In todays modern society certain individuals still feel the need for racial security and what that means is that someone might still feel more comfortable around their own kind. For example a white family starts to pack up out of their home and move away from a changing neighborhood.The family finds a place that is more suitable towards their own security which is an all white suburb. The enroll their kids in an all white school and feel that nothing bad will happen to them. Little do they know is that their sons new friend from school is a thief and deals drugs throughout the school. As time moves on the family starts to see a change in their childs behavior, as if he was on some sort of drug, they ignore it, because they are amongst white people are they think that things like that couldnt happen.Fast forward a little more and the child is grown up and in jail for build up robbery. The parents are clueless and confuse, because they never thought that it would happen in an all white neighborhood. Now the point to that story is that in order to foster a climate for acceptance we need to understand that not every other race is bad or will corrupt their race in fact if each race got together and helped one other out with this kind of problem they could share their experiences and find a proper solution for the problem.The issue with racial profiling in the media is that the reader does not understand what is going on and assumes that a certain situation is a result of that entire race. A entire example would be the 9/11 tragedy, because after that the media and the people reading the media pretty much made it seem that the situation was a result of all Muslims, when in fact it was only a handful of people that had hateful opinions towards America. The media may not be all bad and include nothing but racial profiling in fact the media can also showcase the coming together of different races.The media recognized that we would have a black president and that many different races had voted for him, because they felt that he could do the job right regardless of color or background. If everyone in America could understand the or igin that we have and this is not because we have missiles or a great army, instead it is because we have so many different cultures that bring many different things to our Nation. We would have the power of Americas spirit on our side and it would be hard to break the spirit and will power of that many different people.I am also one that sadly shown my negativity towards another race at one time and it might of not been violent, because it was only in my head, but it goes to show that almost everyone in some way and another will or have experienced that and the best way to overcome that barrio is to understand, research and understand another cultures meaning to behind what they do and then an alliance with each other could happen and we could one day become brothers and sisters of the world again.

Human Behavior in Organization Essay

Human behavior in an organization determines the quality of flirt, progress and success of the organization. No machine and no computer female genitals work by itself. No product is developed and manufactured by itself. Its the workforce or kinda the humane resources of an organization who develop ideas, create new products and services and then deliver them to the markets. Thus, it is important for the management of an organization to analyze the behavior of its entire work force. Human performance consulting is in vogue today, thanks to the greater emphasis on he psychology of the people behind the desk.Every organization differs from the other(a) with respect to its policies, work milieu, recruitment process, Job evaluation and culture. The most natural human tendency is to react positively and with great intensity where they are make up well, encouraged well and get additional perks and holidays. In no way is it being suggested that an organization should overpay its staff . However, it must be kept in theme that the organization must treat its work force with immense dignity and respect and provide sufficient compensation.Even make the cleaning staff in your organization feel special and encourage them to do their task in the best possible way The work force must be hard-boiled as an asset, not a liability, and once this is done you will notice remarkable change in the collective human behavior. Apart from the internal environment of the office, the external personal environment plays a major role in his/her behavior and attitude. We are social animals with unique aspirations, hopes, insecurities. Only those who enjoy their work can have a healthy balance between personal and professional life.Those who dont enjoy their work will most likely not be satisfied with the work nor be content in their personal life due to the imbalance that exists. One important way to analyze human behavior is to study the relationship effectiveness. How effectively you r staff communicates and relates to each other can tell you how much they care for their work and the people around them. Without meet training the office dynamic can become imbalanced Just like any natural system. It is not likely for an accountant or a biologist to sit and study human behavior ffectively.You must have trained experts who understand the unique challenges the workplace brings. Not everybody is gifted with the skill to foreknow a persons behavior beforehand. JM Perry, through his coaching packages, helps develop these skills inside organizations. You can have professionals attending one-on-one sessions or learning through live chats or audio-video CDs. After completing Perrys coaching you will be able to comprehend how to analyze human behavior and how to improve your behavior.

Analyse How Businesses Are Organised Essay

Definition The way a dividing line is organized intern completelyy to enable employees to carry out their barter roles and communicate with separately other. in that respect are many validational twists these organizational structures allow you to know what everyones role is in a stage business and also who they drive power over. The business is able to work more sufficiently if they have an organizational chart. Span of control A twain of control is the number of mess who report to one manager in a hierarchy. The more people under the control of one manager, the astrayr the span of control. Less means a narrower span of control. Chain of command Chain of command is the order in which orders and decisions are passed down from top to bottom of the hierarchy. Line Manager A Manager who is liable for achieving an placements main objective by executing functions such as policy qualification, target setting and decision making.Purpose of organisational chartThe purpose o f an organizational chart is that it depicts the staffing order of a beau monde. It is commonly shown in a hierarchical format it also helps identify who does what in an organization, how many staff work in the company and what the chain of command is. This information is important to internal staff, HR departments, stakeholders and board members. Why is on that point a need for an organizational STRUCTURE?It is essential for a business to have an organizational structure because if they didnt have one the business would be a disorganised mess. hither are the expediencys of having an organisational structure. Firstly it would be favorable towards the employees. There would be less(prenominal) inconvenience as the employees who- know who to go to and report to if they have any problems and need a psyche higher(prenominal) up in the hierarchal structure of the business to sort it out for them. Therefore the workers would know what responsibilities they have and what job they woul d need to do. Without the structure a business has the employees wouldnt be able to carry out their jobs and the departments of the business would have too many employees or too little. Moreover both business capital of the United Kingdom Heathrow Marriott and McDonald are allocated nationwide which shows that they need to be able to carry out orders quick and adequately which it also shows they are well organized. London Heathrow Marriotts organisational structureHere is London Heathrow Marriotts organizational chart.London Heathrow Marriotts hierarchical structure is a Flat centralized hierarchy structure this allows the business to make sudden decisions and it allows more responsibilities for the managers and others increasing motivation but this disallow to fewer opportunities for promotion leading to lower self-confidence. the advantages of a flat hierarchical structure for lhmA wide span of control is an example of an organizational structure and where additional employees ar e at an equal level instead of being superior to one another. This is an advantage to the London Heathrow Marriott as it tells us that in that location are fewer hierarchies consequential in an easier and faster conversation. Also there would be fewer employees working at the top of the hierarchical structure which means it would cost the hotel less currency. This shows that employees lower in position are not constantly maintaining authority and being managed which allow make the workers more persistent and give incentive to light upon their responsibilities to the best of their abilities.This will give confidence to the employees to work to the best of their abilities and show that they are connected to their job which could lead to receiving a promotion which shows that London Heathrow Marriott dont have to spend more money in order to train reinvigorated employees. This also shows that London Heathrow Marriott are not losing any sufficient amount of money which they can s pend on something else and it also shows that they are achieving their aim of making 20million per annum of profit. In addition to being able to communicate without any trouble there is also excellent team spirit.Disadvantages of a hierarchical structure for lhmEven though there are lots of advantages to having a flat hierarchical structure it has its disadvantages. When some employees have other bosss it shows that it is a flat hierarch in a business. This is sometimes not meant or adapted for a particular purpose and can cause lot of devil or difficulty caused to ones personal requirements or comfort, they may find it distressing being controlled from more than one bosss. Also there is less control within the business as there is only one manager per department and it would be harder for the manager to keep track of each inferior to who they are in charge over.This shows that there is a large area of responsibility this might direct to some tasks that a business wants to achieve to be completely inefficiently meaning that they want to do things without any trouble which can effect the business as a loss for the business as there might be a problem but if it hasnt been fixed or repaired after a period of time and if the person in charge of the people lower in the chain e.g. trainees, employees might be dealing with a lot of staff but some jobs and prospects of a business might be at risk of no longer existing. Therefore there will a less chance of getting promotions as a flat hierarchical structure as described in the hierarchical chart, there are more people lower in the chain than there is of superiors leading to lower morale.how flat hierarchical structure helps LHm achieve its aims and objectives One of the objectives London Heathrow Marriott wish to achieve is 75% of guests to be satisfied. The hierarchical organizational structures lead staff a clear principle to what their job is and the aims and objectives they should meet. With a flat hierarchical s tructure there is less confusion for employees and also many customers are satisfied, especially when the employees in the business know what they are doing. London Heathrow Marriott also want to achieveLabour upset less than or equal to 25%.By having a flat hierarchical structure in the business shows that rules within the business are make faster, what is more managers are able to take actions quicker to any worries which a employee has. Hence employees will feel as if their need and concerns are heard out and met so they wouldnt have any reason to leave the business. McDonalds organisational structureHere is McDonalds organizational chart.McDonalds hierarchical structure is a flat plan. Where there is one manager who is in control of the other assistants and employees. He takes all the decisions and he is in charge of the main functions. This makes it very simple for the staff because all they have to do is selling. This way they can pay more attention to the customers, so I th ink this is indeed the best structure for a McDonalds restaurant. But the McDonalds corporation has a hierarchical structure. This is a huge company with lots of different departments which has to be organized very well, because if the employees arent direct in the right way they wont do their jobs right.So this way it is all ordered and the people can work undisturbed, this saves time and money for the business. the advantages of a flat hierarchical structure for McDonalds The advantages of a flat hierarchical structure for McDonald are that faster decision can be made so that they wouldnt have to waste time on making decision and make quick profit. Also there is a shorter channel of communication so that employees can find out any necessary information which they need to know. It is also more cost effective as Flat Organisation is less costly because it has only few managers. It also creates fewer levels of management. It is more suitable for routine and standardized activities. D isadvantages of a hierarchical structure for McDonaldsThere are chances of losing control because there are many subordinates under one manager this will result in bad discipline in the organisation as they have lost control. 1 . Business text book 2 . Business Dictionary 3 . Business Dictionary 4 . http//www.businessdictionary.com/ interpretation/line-manager.html 5 . Interview with HR Manager Anna Foley 6 . Interview with HR Manager Anna Foley 7 . Interview with HR Manager Anna Foley

Collabarative learning community

It is Important to levy the professional role of the nurse to provide wellness forward motion and disease preventive care. Collaborating with other health care professionals and consumer groups In the community In redesigning health care can patron meet the goals for Healthy good deal 2020. Refer to http//www. healthypeople. gov/ to open the Healthy nation home page. Select the 2020 Topics & Objectives tab.Select one of the 42 Healthy People bailiwick areas for improving health. Submit the proposed area to the instructor for approval. No group may work on the same focus area as another group. acquire a PowerPoint presentation (15-20 slides) with accompanying speakers notes and citations. For help deslgnlng PowerPoint slides, refer to the tutorial listed In the Topic Materials. In the presentation, address the following State the objective of the presentation.State the Healthy People 2020 focus area your group has selected and the rationale or selection of the specific focus a rea. Explain how the focus area relates to the individual, family and community and all age groups throughout the lifespan. diagnose ways to enhance or optimize health in the selected focus area using evidence-based research. A minimum of three peer-reviewed articles must be utilized. send the health disparity among unalike segments of the population for the selected focus area.Provide a skeleton description of at to the lowest degree two community resources and at least two ebsite resources for professionals and clients. Provide a brief profile of at least one health-related organization for the selected focus area While APA format is not required for the body of this grant, immobile academic physical composition is expected and in- text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student victor Center. This assignment uses a grading rubric.Instructors will be using the rubric to grade he assignment therefore, students should review the rubric prior to beginning the assignment to bring about familiar with the assignment criteria and expectations for successful completion of the assignment. collabarative learning community By Roopneetkaur It is important to promote the professional role of the nurse to provide health professionals and consumer groups in the community in redesigning health care can For help designing PowerPoint slides, refer to the tutorial listed in the TopicCollabarative Learning CommunityIt is important to promote the professional role of the nurse to provide health promotion and disease preventive care. Collaborating with other health care professionals and consumer groups in the community in redesigning health care can help meet the goals for Healthy People 2020.Refer to http//www.healthypeople.gov/ to open the Healthy People home page.Select the 2020 Topics & Objectives tab.Select one of the 42 Healthy People topic areas for improving health. Submit the proposed area to the instructor for approval. No group may work on the same focus area as another group. Develop a PowerPoint presentation (15-20 slides) with accompanying speakers notes and citations.For help designing PowerPoint slides, refer to the tutorial listed in the Topic Materials.In the presentation, address the followingState the objective of the presentation.State the Healthy People 2020 focus area your group has selected and the rationale for selection of the specific focus area. Explain how the focus area relates to the individual, family and community and all age groups throughout the lifespan. Identify ways to enhance or optimize health in the selected focus area using evidence-based research. A minimum of three peer-reviewed articles must be utilized. Address the health disparity among different segments of the population for the selected focus area. Provide a brief description of at least two community resources and at least two website resources for professionals and clients.Provide a brief profile of at least one health-related organization for the selected focus area. While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment therefore, students should review the rubric prior to beginning the assignment to frame familiar with the assignment criteria and expectations for successful completion of the assignment.

Norwalk Virus

Norovirus, excessively known as the Norwalk Virus, is a highly ancestral food-related illness that got its name when it was first discovered in Norwalk, Ohio in 1972It is said to be frequently install in cruise ships, daycares and nursing homes that hold large amounts of people in close proximityCauses of Norovirus include a cook or bartender serving food or drink without washing their hands properly, having take up or close contact with someone is infected (touching them and then touching the mouth or nose) and deglutition an infected persons water or using their utensilsThe very first cause listed is something an individual may non be able to control, which is why norovirus is so common and contagious.The more ordinary symptoms of norovirus include nausea, vomiting, diarrhea and group AB cramps, but the more unlikely symptoms consist of headache, a fever, chills and muscle aches3.A person exposed to this illness lot expect to develop symptoms within 24 to 48 hours4, which m ay feel like a farsighted amount of time, but isnt as bad as other illnesses. More serious effects of Norovirus keep include not getting enough nutrients and fluids in your system, which would lead to malnutrition and dehydration5.There is no medicinal give-and-take for norovirus, but drinking lots of water and sticking to your regular eating schedule will garter in rid ofing these effects. The person will be contagious from the moment they are ill to at to the lowest degree 3 days after recovery4, so it is best not to touch them or be near(a) them as much as possible as mentioned previously.Shellfish such as oysters and raw fruits and vegetables are the roughly likely sources if they have been contaminated by unclean water2.Cruise ships serving large amounts of shellfish that wasnt look into for contamination is guaranteed to get at least one passenger sick, which is why its better to be aware of this and stick with the foods that you know are safe to eat. Untreateddrinkin g water is a major source as salutary that has been linked to norovirus2, so running water through a filter is essential when wanting to avoid norovirus.Proper hygiene and safe food preparation is key when aiming to prevent norovirus. Wash hands with inviolable water and soap after going to the washroom, before and after preparing food, and changing a dirty diaper4. eonian hand washing will help insure that the bacteria from one object will not remain on your hands and transfer over to another area.Keeping raw meat, poultry and seafood away(predicate) from other items in your cart when shopping and having a separate grocery bag is very alpha in terms of making sure cross contamination doesnt occur4.A person can also prevent others from getting Norovirus by not going to work and avoiding travelling for the duration of their illness. Taking a few days off work will speed up the affected persons recovery and not get anyone else ill at the same time.

Pillsbury Case Marketing

Mike Johnson Pillsbury Case Beth Gallant 1) What ar the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business? As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)s business performance. Since the refrigerated-cookie reaping specify consisted of 62% of RBGs unit sales and over 75% of the companys profits, Guillen found it take away to alter this segment in the market.Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen impart nurse to discover a system to improver household penetration since it has fallen to 24% in the ultimo few years. The lack in market penetration has caused a miniscule offshoot of only integrity percent in the past three years. In order for Guillen to increase the penetration percent, he will assume to reevaluate the Kisses commercial. The assessment of this advertisement revealed the lack of l ong suit for marker recognition and relevance. Introducing.Also, when reviewing the Purchase Drivers In Canada As Compargond To The US it is app arnt that consumers are concerned with the quality of the starting line, the flavors offered, and the amount of cookies offered. Either Guillen is going to need to draw up a marketing plan that addresses these issues are alter the cookie in most way. Lastly, Guillen will have to conduct marketing research to understand the difference between Canadian and US markets. The Kisses commercial was adopted from the US and slightly changed for the Canadian market.Seeing as it failed to generate the projected annual growth of five to seven percent, there is a clear difference between the Canadian and US publicizing markets. 2) What are consumer insights (in general)? What types of business challenges back end benefit from consumer insights? How are these insights obtained? Consumer insight is when a marketer researches unidentified/unmet inel uctably in the marketplace or a tonic/ wagerer way to satisfy an existing need. The line of business of the marketer is to analyze the information and capitalize on the identified need.There are two main types of research, decimal and qualitative. Quantitative research revolves around the measurement and analysis of relationships between variables. Random sampling techniques, like questionnaires and surveys, furnish marketers with results that can be generalized to a larger population. Qualitative research, on the other hand, takes on a more catch and conceptual approach. Through focus groups, marketers can gather an in-depth spirit of consumer behavior.The most special K type of research used at GMCC are the focus groups. Focus groups are where a minor(ip) group of masses have a moderated discourseion about a marketing-oriented issue. The group then summarizes its opinions and finally comes to a solution they find fit. Summarizing all of the opinions of the focus groups can aid in new carrefour development, brand messaging, and promotional campaigns. A nonher type of marketing research GMCC uses are concept tests. Concept tests are commonly used to improve new product development and develop brand messaging.Concept tests brook an stunt man of the product, pricing information, instructions, and key benefits to a consumer in verbal or visual form. The consumer then quantitatively evaluates the product by stating their degree of obtain intent. Lastly, GMCC also performs creative testing in order to evaluate the effectiveness of ads. When an add is put through the creative test, they are being judged on their purchase intent, relevance, and brand gene linkage scores. Having a powerful add that allures the consumer can squarely increase brand recognition.This Kisses commercial that Pillsbury had launched in Canada did not meet its expectations due to the lack of creative testing. 3) Given the key learnings from the usage and attitude study on pp 6 -7 of the case, what are the corresponding implications for what actions the team should take? (Format this into a chart of key learning, implication, action) Key Learning moment Action Scratch baking is the dominant method of baking cookies in Canada. In Canada, 56% bake only from scratch. In the US, use of refrigerated scrawl is the most popular baking method. The refrigerated dough market does not seem to have a strong presence in Canada. It seems as if people are either unaware of refrigerated dough or they just do not pick it. Either research how to make refrigerated dough more appealing to Canadian consumers or fail the Canadian market and focus on the US market (since it has a stronger demand for refrigerated dough). covering fire four purchase drivers are the same in both countries. Convenience and taste are at the top of both lists. The quality of the cookie dough is not valued as highly in Canada and electric razors have more of an influence in driving purchases. C learly there is a big prisonbreak between the quality perception in Canada and the United States. Canadian consumers are implying that they want a high quality product and a product that is more convenient for children. Propose a marketing strategy that addresses the quality of the cookie or targets children. Since children have a stronger influence in Canadian markets than US markets, comer out to them could increase brand recognition and sales. Both users and lapsed users perceive refrigerated cookie dough as convenient.Lapsed agree that RBG cookies are convenient, but non-users do not rate them as convenient. Lapsed and trustworthy users agree on lash-up, leaving marketers to believe this is actually true. Non-users, however, are not receiving this message. Non-users in Canada are not as aware of the product as they should be. Reaching out to non-users through ads and commercials can increase the convenience recognition for RBG cookies. If non-users considered the cookie s convenient they would be more likely to purchase them. 4) Why did Guillen and his team conduct the in-home and denudation workshops?To find out what? Conducting a qualitative research was proposed in order to gain a better understanding of consumer perceptions, beliefs, and tints towards RBG cookies. The usage and attitude study portrayed the differences between Canada and the United States, whereas this study will mark which aspects of the baking experience are most appealing to consumers. The ethnography study RBG conducted, In-home Immersions, sought to gain an in-depth understanding of personal motivations and actions towards a particular product. RBG entered the homes of two lapsed users and wo brand champions while the consumers were baking the good. During the visit, the marketers hoped to develop an understanding of the consumer-brand relationship, what surrounds it, the environment around it, and the bigger-picture influences. For example, RBG found out that when it c ame to feeding the family, the solutions had to be easy, quick, and pleasing to children. It also showed the sense of blessedness that arises when baking occurs. Knowing this information could help propose the idea of implementing comfortable implications in future ads.The discovery workshop was similar to the ethnography study, except the study group consisted of 18-27 consumers working together. This comfortable environment al embarrasseds consumers to discuss opportunities and criticize issues of the product. 6) What actions would you suggest that Guillen and his team take? a. What should their value proposition be? b. Which consumers should they target? Why? c. What should the brand messaging be? Guillen has numerous tough decisions ahead of him when proposing his new marketing strategy.However, Guillen conducted a multitudinous of studies to provide him some insight on what an appropriate solution would be. In terms of the product itself, there are many alterations that could be made. Children have more of an influence in Canadian markets than in US markets. Providing kid themed offerings could increase brand recognition and demand from children. Simple ideas such as adding famous cartoon characters or sports themes could sway a child to want RBG cookies. Also, adding new flavors/types of cookies could increase the width of customers.Providing healthier options, dietary restrictions (gluten free, low sodium), and new flavors would reach out to more consumers. Expanding new product development would also be benefit to brand recognition. Providing Pillsbury baking tools like cookie cutters, timers, oven mitts, and aprons would cause the experience of baking to be more enjoyable. some other recommendation to Guillen would be to re-new and strengthen relationships with consumers. In doing so, Guillen should stress the nostalgic and experiential aspect.Through the in-home study, it has been concluded that baking introduces a sense of happiness in the kitchen . Having this perception instilled in a consumers mind may persuade them to purchase the refrigerated dough for themselves or as a gift. Having a celebrity spokesperson influence consumers can have a positive impact as well. In previous commercials, RBG cookies solely relied on the Pillsbury doughboy. Although he is a very recognizable character, maybe the consumers do not find him as trustworthy as they would a celebrity.The celebrity could stress the easiness, convenience, and homemade feeling RBG cookies provide. In-store display and packaging also has a significant impact on the consumer. Having a brand portrayed in a positive way gives the consumer the feeling that he or she is making the right choice. Research showed that most purchases of refrigerated dough were out of impulse. sales can simply increase by strategically placing the product to locations where consumers frequently buy on impulse. change magnitude the visibility with the doughboy logo would have the consumers more likely thinking about the product.If the cookies are going to be strategically placed and visible, then they are going to need to have attractive packaging. go visitation packages with three different flavors would also allow consumers to have the opportunity to try out new flavors. Offering different serving sizes and holiday themes also expands the horizon of consumer tastes and preferences. In the short run, investing in favorable media, advertisement, and a spokesperson is most beneficial action to take. It is a quick opportunity for consumers to be persuaded into purchasing the object.However, in the long run it would be most beneficial to introduce new product flavors and hearty and dietary restrictive options. By renewing and strengthening its relationship with existing and lapsed consumers, Pillsbury can increase household penetration. Changing the perception of the product in the minds of the consumer from food to family activity/gift can influence the non-users t o sample the product. Lastly, acknowledging new 21st century dynamics of healthy lifestyles and smaller servings can appeal to new market segments and eventually increase sales.