Marketing Plan For A New Advertisement Essay - 1952 Words

Creative Brief â™ £ Need for a New Advertisement: The Raymond advertisement targets a very small section of their market. It only targets people who want or require clothes that need to be customized. It also has a higher price point as compared to the original line of Raymond clothes. This makes it less receptive by the mass market. Since the ad is a TV commercial, it is targeted at the entire mass market, most of who will not be affected or interested by this ad. Suiting has become much more product-oriented. The feel and the finish of the suit and the fabric is considered the most important aspect. There are ads from competitors who claim to have better quality with a lower price point. This is a direct hit at Raymond and its suits. Raymond’s ‘Complete Man’ will have to change in order to adapt to a new generation, but without losing its integrity and values. Due to the Americanized values and the Silicon Valley culture, casual clothes are the new ‘in’ thing. It’s considered ‘cool’ to be casually dressed and to look uncomfortable in formal wear. Raymond needs to consider these factors and change their advertising strategies, which have been the same for decades, accordingly. â™ £ Objectives of the Advertisement: The objective of my new advertisement is reminder advertising. Reminder advertising is an advertising strategy used to remind the target audience about existing products. Reminder advertising is usually used by businesses that have already invested a lot ofShow MoreRelatedThe Impact Of Marketing On Other Business Areas Essay1633 Words   |  7 PagesIntroduction Interesting enough, when comparing marketing to other business areas, it is a very young discipline. Economics, accounting, production, management, and many other business areas have been practiced for many years. Marketing is a relatively new business discipline, which only recently emerged in the early 1900’s. The first use of non-print marketing came in the early 1920’s, as radio advertisements began to become popular. The use of radio advertisement grew in the 1930’s, due to the fact thatRead MoreTaking a Look at Expedia Inc.885 Words   |  4 PagesThe Expedia.Com offers the customers plans and services to travel around the world and to reserve the places of their choice. Expedia is currently working through Facebook, mobile apps and website offering the customers to find out new travel destinations, ideas and information about the hotels, flights and car rentals. The website also offers to book their flights and purchase the travel to travel to their dest inations. Expedia are constantly looking for new travel destinations, hotels and flightsRead MoreMcbride Financial Services1071 Words   |  5 PagesMcBride Financial Services-Marketing Plan University of Phoenix BSA 310-Business Systems McBride Financial Services-Marketing Plan The first step in any marketing plan should be marketing research. McBride Financial Services will be using a four step plan for gathering research for marketing. The goal of marketing research for McBride is to gather data from local chambers of commerce, visitors’ bureaus, and local realtors concerning the target market: professionals and retirees purchasingRead MoreMarketing Promotion Is On Spending Money1463 Words   |  6 PagesMost of the marketing promotion is about spending money. We need to send promotions at regular intervals, through specific campaigns and need to know the spread of the budget accordingly. The marketing budget will have details that are specific to each channel, competitions, retail discounts and corporate discounts. The overall budget will have contingency to increase advertisement to counter any competition or if completion matches, then increase the frequency of the promotions. Chennai Dining budgetRead MoreFacebook Advertising Strateg ies That Works Best For Your Campaign Essay1199 Words   |  5 Pagespeople indulge in online marketing and more especially, Facebook marketing. While it sounds straightforward and very simple to understand the advertising segments, there are many other things to avoid when marketing your business content on Facebook. Traffic coming from these places are very little, you’re the only guarantee of your friends whom you’ve established a close or mutual relationship with will visit. So, how do you make a plan to run a quality social media marketing for your brand and productRead MoreMarketing Communication Objectives1314 Words   |  5 PagesThe marketing communication objectives are determined by problems the firm come across and any market opportunities the firm has to resolve to overcome. It is important because it is used to evaluate communication; planning and decision making and to measure results. The major marketing communication objectives are creating brand awareness; defining a satisfying needs for the product and encourage action from targeted audience. Creating brand awareness is to notify the target audience about theRead MoreProduct Line Of Microwavable Meals1136 Words   |  5 PagesFive (5) Year Expansion Plan The first year of operations will be dedicated to launching the initial product line of microwavable meals. The company will focus its efforts on the initial product launch and advertising. During the first year, the company will evaluate sales on a quarterly basis and assess the potential for new products. In the second year, the company will invest money in Research Development for brand extensions and new product lines. During the second year, the company willRead MoreBusiness Analysis : Marketing Strategy956 Words   |  4 PagesCOURSE: Diploma of Business Enterprise UNIT OF STUDY: Marketing ASSESSMENT TYPE: Individual Assignment ASSESSMENT TITLE: PART 2 Student id: 4496643 Student name: Harjot Kaur Sahota Teacher name: Rocco Gargano Table of contents: Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Marketing objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Target marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Proposed marketing strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Marketing budget†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Executive summary: The blush hair and beauty studio (salon) is located in RingwoodRead MoreThe Major Strategic Shift Of Coca-Cola1416 Words   |  6 Pagesstrategies are taken that are aimed at increasing the profitability of the business. Coca-Cola Company has been on the rise beating competition from most of its rivals. The company uses marketing strategies to be able to attract more customers and be able to overcome the stiff competition. With the right marketing strategies, a company can increase its profits and hence increase its growth especially for a multinational corporation such as Coca-Cola. Therefore, each time a particular strategy doesRead MoreCase Study : Mason Surgical Masks1465 Words   |  6 Pagesprojected as a philosophy to clarify an arrangement in positive marketing movements of the premature 1940s. The USP states that such movements made exclusive proposals to clienteles that persuaded them to change products. Locating one’s USP necessitates some tough work and originality. One way to begin is to examine how other businesses use their USPs to their benefit. This involves cautious investigation of other businesses advertisements and advertising communications. If one examines what they say